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matier-copywriter

Writes every word of a piece and fires a scored hook set before any style is chosen.

$curl -s adamelchab.pages.dev/raw/matier-copywriter.md

Or read it at /raw/matier-copywriter.md.

What it does

Locks every word of a piece before a single visual decision gets made. It reads what the reader already knows and names the enemy as a category rather than a competitor, then fires ten or more headline candidates spanning at least four archetypes, scores each one out of sixteen, and marks one primary with the reason it won. It then writes the spine, the caption and the call to action into one file the later steps consume, so nobody downstream freestyles words. It runs in two modes, one for organic posts and one for paid client work, and the two reading lists never mix inside a single job.

When to reach for it

When the subject is decided but nothing is written yet, and before anyone picks a look, because copy written to fit a finished visual means the pipeline ran backwards.

What it needs

A decided subject, and for client work that brand's own identity and buyer files. The corpus it loads at the top of every run is his own.