agentic.adam

agentic.adam

Adam El Chab·Media buyer

Built to run inside a live ad account.

A library of the agents and skills running behind a paid media practice and the tools that keep it moving, published as they ship.

Free. Built for my own work, shared as it ships.

Browse the library

26 skills and agents. 10 skills, 16 agents.

$curl -s adamelchab.pages.dev/raw/pen.md
1---
2name: pen
3description: "THE PEN, the word layer. Locks the copy befo
4user_invocable: true
5---
6> **`Internal/brand/THE REVERSE BRIEF.md` governs this job
7> first, then their questions in their own words ranked by
8> ASSET that answers each one, then the layer it belongs a
9 

what that returns. pen.md, 7 KB, in full.

The library · 26 published.

See the full library →
site skill

Builds a website through eight gates, and a gate never opens before the one before it is signed.

26 files268 KB Take it
pen skill

Locks the words before anything is designed: the awareness read, a scored hook set, the spine, the caption, the call to action.

1 file8 KB Take it
matier-boss agent

Runs a whole campaign chain in order and stops at every point a human has to decide.

1 file13 KB Take it
image skill

Makes one still: pull the references, lock the brand DNA, direct the shot, write the prompt native to the model, render.

2 files13 KB Take it
matier-dna agent

Studies a brand and writes the one identity file every step downstream reads.

1 file44 KB Take it
watch skill

Hands a video to Gemini and returns a timestamped read: the hook, every beat, where retention drops, the reusable format.

1 file4 KB Take it
matier-copywriter agent

Writes every word of a piece and fires a scored hook set before any style is chosen.

1 file12 KB Take it
content skill

Runs a content account end to end: scan the trend, steal the format, lock the words, build, cut, publish, read the numbers.

1 file5 KB Take it
matier-image agent

Writes image prompts native to Nano Banana 2, in Google's own prose order.

1 file40 KB Take it
learn skill

Reads a week of finished work and turns what was accepted, rejected or repeated into rules the tools keep.

1 file9 KB Take it
matier-artdirector agent

Directs the shot between the brand identity and the prompt: angle, crop, staging, depth, tension.

1 file9 KB Take it
skills skill

Works on the library itself: find the one skill for a job, prove which ones overlap, write a new one the loader actually fires.

1 file4 KB Take it

See all 26

€12,000 / month

managed in live ad spend. My own scope.

Since October 2025

running paid acquisition. Categories: renewable heating, private medical practice, home improvement.

26 live

skills and agents, published and runnable today.

Not a course. No curriculum, no calls, no cohort.

What runs between a brief and a live ad.

01

Reads the brief

Takes the account, the brief and the deadline, and turns them into a plan it can act on.

inbrief.md
outplan.json
02

Drafts the work

Writes the copy, the shot list or the structure, in the format the next step expects.

1hook set, 12 scored
2the spine
03

Checks itself

Runs the draft against a fixed list of rules before anything is allowed to ship.

okmeasure 64ch
okone accent
noheading names a function
04

Publishes it

Pushes the ad, the post or the change live, and records that it did.

$publish --live
05

Reports back

Writes what happened in plain language, so the next run starts from a fact, not a guess.

what moved, and what it cost

Six things in my stack I did not write.

They sit next to mine and I read them constantly. They are not in the library above and there is no copy button on them, because they are not mine to hand over. Go to the source.

Two more are MIT packages whose files credit no author I can point you at, a design system corpus and a design language generator. I run both. I did not build either.

I build these for my own work first.

I grew up in Beirut and finished a mechanical engineering degree at INSA Toulouse in 2026. I never practised it. Somewhere in the middle of it I started running ad accounts instead, and in October 2025 that became a studio, MATIÈR, three of us, e-commerce and lead generation.

I buy media for other accounts alongside it, mostly the same categories. Since then I have spent most nights building the agents and skills that make the actual volume possible, the ones that write, check and ship.

In October 2026 I start a Master in Finance at emlyon, to see what an ad account looks like from the other side of it, the accounts, not the campaigns. This library is what came out of building that stack for myself.

Everything here is free to take.

Browse the library

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